A Montecito pool terrace prepared for listing photography
A staged great room with the doors open to the garden
A property book and floor plans laid out on a table

Prepared for market, East Valley RoadListed six weeks after the first walk-through

Seller representation

Sell with Ava

A price you can defend, a preparation budget with the expected return written beside every line, and a launch aimed at the one buyer who values what makes your home rare.

  • 98.4%Sale to original list price
  • 41Median days to accepted offer
  • $4.9MAverage sale price

Last 24 months. Sample figures for illustration.

What every listing gets

A marketing plan built for estates

Buyers decide from their phones, often from another country and often at night. Every listing gets a production worthy of a design magazine, included in the representation fee.

  1. Editorial photography

    Architectural photographers, golden hour and twilight, shot around the garden in season.

  2. Property film

    A two to three minute film, plus short vertical edits agents can send privately.

  3. Hardbound property book

    Forty copies, printed for private showings and kept by serious buyers.

  4. Global syndication

    Luxury portals and partner brokerages in more than 60 countries.

  5. Private preview

    Top local agents and buyers we have already qualified see the home first.

How the marketing works

The number that actually matters

Seller net proceeds worksheet

Sellers ask what the house is worth. The better question is what lands in your account after commission, county transfer tax, escrow, title and the clearances a buyer will ask for. Move the price and the worksheet follows.

$6,500,000

$1.5M$25M

Sample California figures for illustration only. Property tax prorations, HOA transfer fees, capital gains and any Section 1031 exchange are not included. Ask your escrow officer and your CPA for real numbers.

Estimated settlement

Sale price
$6,500,000
Listing side commissionNegotiable, set in the listing agreement
-$162,500
Buyer agent compensationIf offered. Negotiated separately since 2024
-$162,500
County documentary transfer tax$1.10 per $1,000 of value, Santa Barbara County
-$7,150
Escrow fee, seller halfAbout $2 per $1,000 plus a $350 base
-$6,500
Owner's title policyCustomarily the seller in Santa Barbara County
-$10,400
Natural hazard disclosure reportFire, flood and seismic zone report
-$149
Section 1 termite clearanceTypical estate-scale clearance
-$2,400
Home warranty for the buyerOne year plan, commonly requested
-$720
Recording and courier feesCounty recorder, wire and messenger
-$285
Credits to the buyerRepairs, closing costs or a rate buy-down
-$0
Total selling costs
-$352,604
Mortgage payoff
-$1,850,000
Estimated net proceeds
$4,297,396
Get a real number from Ava

Eight weeks, in order

From first walk-through to closing

  1. Week 1

    Private consultation

    We walk the home with you and talk through goals, timing and who is buying right now.

  2. Weeks 2 to 3

    Pricing and preparation

    A written range with closed and off-market comparables, plus a budget you approve line by line.

  3. Weeks 3 to 6

    Production

    Repairs, paint, gardens, staging, photography, film and print.

  4. Weeks 7 to 8

    Preview and launch

    Private preview for top agents and qualified buyers, then a coordinated public launch.

  5. Close

    Negotiation and escrow

    Offers, inspections, appraisal and escrow managed daily until the keys change hands.

From the sell side

What sellers say

Ava priced our East Valley Road home with real precision and had three offers in the first two weeks. We closed above asking with no drama.

Caroline and Mark Whitfield, Montecito

The film and photography were stunning. Our buyer flew in from London after watching it twice.

Thomas Lindqvist, Padaro Lane, Carpinteria

Our cottage needed work. Ava's contractor list and staging plan added far more than they cost.

Gabriela Montoya, Summerland

Before you list

Seller questions

Answers to what owners ask before they sign a listing agreement.

All questions

Our median time from launch to accepted offer was 41 days over the past 24 months (sample figure). Preparation adds four to eight weeks before launch.

Commission is negotiable and agreed in writing. Sellers also typically pay county transfer tax, escrow and title fees, and any agreed repairs or credits.

No. Many owners stay, and we schedule showings around them. For some homes, partial staging while you live there works very well.

It depends on your finances and the market. We model both paths, including bridge loans and rent-back options, so you can choose calmly.

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